So, what are cookies?
Cookies are also commonly known as browser cookies or tracking cookies. They are very small and often encrypted text files that are located in browser (Internet Explorer, Firefox, Safari) directories. Cookies are created when a user’s web browser loads a certain website. The website itself will send information to the browser, which in turn will create a text file. Each time a user revisits that same website, the browser retrieves and sends this file to the website’s server. Cookies are created not only by the particular website which the user is browsing however by websites that run ads or other elements on the page being loaded. These cookies regulate how the ads appear on the page.
There are two types of cookie:
Session cookies – these are temporary files, which get deleted when the user closes the browser. These types of cookies do not collect any personal information for a user’s computer, however will remember certain criteria when moving through different web pages on an e-commerce website. This prevents the user having to log in multiple times. When a user revisits a website they have browsed previously it is unlikely that it will recognise them. Therefore, a brand new session cookie will be created and be active until the session is complete.
Persistent cookies – these types of cookies are stored in a subfolder on a browser and are not deleted after the end of a session. They are used to store certain preferences on a particular website, so they can be used in the future when returning to that website.
Do not worry though, cookies give us no access to your computer or any information about you, only the data which you share with us do we have access to.
If you would like to find out more information on cookies visit https://www.google.com/policies/technologies/cookies/